Worth Choosing · Chapter 3 of 4
Chapter 3
Understand your customer
Customers rarely buy a product. They buy progress in a situation that matters to them.
Listen for the moment they decided to look for help, what almost stopped them, and what finally made the choice feel safe. Those three moments tell you more than any survey.
People buy how something helps them move forward.
Reflection
What almost stopped your last customer from choosing you?
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